New Jersey: needs help

[magid]

The five state slogans still in the running are

1. "New Jersey: Love at First Sight"
   
2. "New Jersey: The Real Deal"
   
3. "New Jersey: Come See for Yourself"
   
4. "New Jersey: Expect the Unexpected"
   
5. "New Jersey: The Best Kept Secret"

They all lead to questions (What secrets? Is it possible to expect the right unexpected (whatever that is)? etc.). And they're all bland, though that may be a function of trying to come up with a state slogan these days.

Comments

[magid.livejournal.com]

I think the best kept secret might be one of the Dakotas. Delaware has all those virtual corporations and credit card companies, while Montana has people vacationing to look at their sky. Or something like that.