magid

My banana has a sticker on it. Not one of the expected ones, like Dole or some other fruit brand, but a promotional sticker. There's a slogan: "5 A Day THE COLOR WAY [TM]" (phooey on their capitalization), and behind that colored grahics th at are supposed to represent a red apple, an orange, a yellow banana, blueberries, and some green leaf, presumably a vegetable of some high nutrient-y sort.

Of course, without that produce context, fruits and vegetables are not necessarily what I'd think of. Painting, certainly. Or performance art. Maybe some sort of self-help program.

The rainbow of fruity goodness does focus the attention in the appropriate arena, but I'm also left wondering whether spending time (and of course, money) coming up wit h possibly-catchy slogans actually helps anyone improve his/her diet, anyway. Heck, I'd be willing to give up any monies in the budget that go towards governmental slogan fruit-stickering in favor of almost anything else that's actually useful.

Later thought: I'm surprised there's not a lobby of color-blind people protesting this blatant colorism.

Note to self: ripe banana with bits of chocolate is good, but ripe banana with some form of thick melted chocolate would be better.